Our Story

We are the moms behind Oilogic, and we are on a mission to make this crazy, overwhelming, unbelievable journey of motherhood a little easier.

As moms, we try to make safe, smart and logical choices for our kiddos. But when they aren’t feeling well, logic can go out the window - turning us from nurturing, kind mommies to stressed out, exhausted MOMsters!

And from one too many desperate nights, feeling like our only option to care for our fussy baby was with harsh chemicals and mildly effective treatments, our idea of Oilogic was born…

That is when we discovered the power of Essential Oils and how to use them to care for our little ones. 

However, we got overwhelmed quickly with how to use Essential Oils - we were Product Development and Marketing professionals by trade and we STILL struggled with how to blend them correctly, and dilute them properly. PLUS, we struggled to find the time to figure it all out! So when we were unable find an easier, more mom-friendly solution, we thought "Hey, we can do this ourselves!

From there, we took our 15 years of professional personal care experience and put it to work! First, we took these precious, powerful oils and developed our own concentrated blends. Then we enlisted the partnership of experts in both the natural and baby care industries to perfect them. Finally, we conveniently packaged them for busy Moms (and fellow MOMsters), like you and me!

We’re proud to be Certified SHEowns, a mark designed to recognize and highlight companies that are equally or majority-owned by women.

With Oilogic, you can easily and affordably tap into the power of natural Essential Oils and don’t have to worry about harsh chemicals and other yucky stuff, allowing you to feel good, while your little one feels better.  With Oilogic, you can go back to doing what you do best - loving and nurturing your sweet baby.

Meet the Team

Jordan Morrow

Born in Chicago, but raised in Texas, Jordan found out early in her career that she had a passion for product development. Before becoming the momma of 3 little ones, Jordan successfully developed and launched several personal care brands in the Skin Care, Hair Care and Bath categories sold at major retail stores including Walmart, Target, and Walgreens. Jordan, her good lookin' hubs and their crazy kiddos love to spend time swimming, grilling out and playing in the park! Carson, at 8 going on 16, is full of personality, Taylor at 5, already shows promise as a gymnast and Jack at 3, just rolls with the punches (literally) with his 2 older sisters. 

Worth Anne Herrell

Born and raised in Texas, Worth Anne started out her career in an advertising agency, where she developed and executed promotional retail programs for a national brand leader in Baby Care. After falling in love (& eventually marrying) a fellow co-worker, she moved onto brand management and marketing for multiple national health & beauty care brands, where she focused on building awareness, trial and sales distribution. As Mom to two cute, but very rambunctious boys, two dogs, and wifey to one handsome husband, Worth Anne and "the fam" enjoy fishing at the lake, attending sports events and spending time with family in West Texas.

Jeff Morgan

Starting his career in Houston at a dot com start up, Jeff quickly learned how to spot trends in a fast paced industry.  While rising to Vice President of Sales at a booming consumer packaged goods company, he was responsible for building relationships with strategic retailers such as Target, Walgreens and Publix and advising on go-to market strategies for three beauty and healthcare brands within the company’s portfolio. A graduate of Texas A&M and an Eagle Scout, he’s learned leadership from a young age and can still start a fire with nothing more than kindling…. and a few matches! Jeff enjoys rooting for the Aggies, coaching his wife’s fantasy football team and being outdoors with his two fur babies and daughter.

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