Meet the Team
Born in Chicago, but raised in Texas, Jordan found out early in her career that she had a passion for product development. Before becoming the momma of 3 little ones, Jordan successfully developed and launched several personal care brands in the Skin Care, Hair Care and Bath categories sold at major retail stores including Walmart, Target, and Walgreens. Jordan, her good lookin' hubs and their crazy kiddos love to spend time swimming, grilling out and playing in the park! Carson, at 8 going on 16, is full of personality, Taylor at 5, already shows promise as a gymnast and Jack at 3, just rolls with the punches (literally) with his 2 older sisters.
Worth Anne Herrell
Born and raised in Texas, Worth Anne started out her career in an advertising agency, where she developed and executed promotional retail programs for a national brand leader in Baby Care. After falling in love (& eventually marrying) a fellow co-worker, she moved onto brand management and marketing for multiple national health & beauty care brands, where she focused on building awareness, trial and sales distribution. As Mom to two cute, but very rambunctious boys, two dogs, and wifey to one handsome husband, Worth Anne and "the fam" enjoy fishing at the lake, attending sports events and spending time with family in West Texas.
Starting his career in Houston at a dot com start up, Jeff quickly learned how to spot trends in a fast paced industry. While rising to Vice President of Sales at a booming consumer packaged goods company, he was responsible for building relationships with strategic retailers such as Target, Walgreens and Publix and advising on go-to market strategies for three beauty and healthcare brands within the company’s portfolio. A graduate of Texas A&M and an Eagle Scout, he’s learned leadership from a young age and can still start a fire with nothing more than kindling…. and a few matches! Jeff enjoys rooting for the Aggies, coaching his wife’s fantasy football team and being outdoors with his two fur babies and daughter.